Sustainability: How to engage employees

A Guardian sustainable business seminar in association with Futerra.

Staff are often neglected when it comes to an organisation's sustainability communications plan. But employees are possibly your most important audience: they sell your products and services to clients; they deal with your supply chain and they will be responsible for implementing your sustainability policies.

If they don't understand what you're doing or why; if they don't feel part of the change or excited at the possibilities and if they can't talk about it internally and externally than even the smartest policies can fail.

The Guardian's internal communications masterclass in association with Futerra will show you how to:

• Strategically position sustainability within your organisation by creating an effective 'sustainability story'
• Use the right tactics to win attention for sustainability with internal stakeholders and audiences
• Create effective interventions to deliver behaviour and culture change throughout your business
• Deliver consistency and a unified message for your stakeholders
• Help employees understand the big picture context
• Position sustainability as delivering business value

 Who should attend?

• CSR managers
• PR managers
• Climate change & carbon managers
• Training & HR managers
• Internal communications managers
• Local Government & community organisations

Seminar facilitator:

Henry Hicks, Senior Consultant Futerra

Henry is experienced in communicating climate change and sustainable development. He has advised a wide variety of organisations in diverse sectors (from multinationals to small businesses) and has experience working within Government, NGO, business and media sectors.

Henry's current clients include ADA, The British Museum, Unilever and Natural England. As well as creating and implementing communications and change strategies for clients, Henry is an experienced facilitator and trainer with a proven ability to engage participants with social marketing techniques, behaviour change and climate change policy. From students at Kingston University to internal stakeholders, local authority and public sector representatives at Hampshire County Council, Henry is well-versed in delivering sustainability communications masterclasses and bespoke masterclasses with real results. He brings a deep knowledge of sustainability and considerable creative skill into an interactive workshop environment. Recently, Henry facilitated a workshop for the Metropolitan Police Service where he engaged staff in order to create their internal environmental campaign.

Prior to joining Futerra Henry ran a nationwide, Defra-funded programme examining corporate public sector climate change communications. He has a Master's degree in Leadership for Sustainable Development.

For more information, call 0203 353 4059 or email seminars@guardian.co.uk.